Privacy Policy

This privacy policy sets out how AAA Merchant Bank uses and protects any information that you share when you use this website. AAA Merchant Bank is committed to ensuring that your privacy is protected at all times. Should we ask you to provide certain information by which you can be identified when using this website, you can be assured that it will only be used in accordance with this privacy statement.

AAA Merchant Bank may change this policy from time to time by updating this page. This policy is effective from 1st Jan 2026.

AAA Merchant Bank understands that our relationship is strongly built on trust and faith. In course of using information on this website or availing the services, AAA Merchant Bank may become privy to the personal information of its customer including information that is of confidential nature. AAA Merchant Bank is strictly committed to protecting the privacy of its Customer and has taken reasonable measures to protect the confidentiality of the customer information and its transmission through World Wide Web. However, it shall not be liable in any manner for disclosure of the confidential information in accordance with this Privacy Commitment or in terms of the agreement, if any, with the Customer or by reasons beyond its control.

We may however be required to disclose your personal information to Government, Judicial bodies, and our Regulators or to any person to whom the Firm is under an obligation to make disclosure under the requirements of any law binding on the Firm or any of its branches, if required.

Hyperlink Policy for Users

Any hyperlink to other Internet sites is at the customer’s own risk. The contents thereof and the accuracy of opinions expressed are not verified, monitored or endorsed by AAA Merchant Bank in any way or manner. AAA Merchant Bank is not responsible for the setup of any hyperlink from a third-party website to AAA Merchant Bank.

What We Collect

We may collect the following information:

• Name and contact details
• Personal information, including Date of Birth, Aadhaar Number, and Permanent Account Number (PAN)
• Demographic information such as gender and income
• Other information that can help us improve our services
  
  

What We Do With the Information We Gather

• To conduct Know Your Customer (KYC) registration as required by SEBI and/or other regulatory bodies
  To perform compliance checks and maintain internal records
• To improve our products and services
• To periodically send emails to your registered email address regarding your investments or other information that may be of interest to you
  
  

You may unsubscribe from our mailing list at any time if you do not wish to receive such communications. From time to time, we may also use your information to contact you via phone or email for market research purposes.

We will not sell, distribute or lease your personal information to third parties unless such disclosure is required under the terms and conditions of the products and services you avail, or as required by law.

Security

We are committed to ensuring that your information is secure. To prevent unauthorized access or disclosure, we have implemented suitable physical, electronic, and managerial procedures to safeguard and secure the information we collect online.

Links to Other Websites

Our website may contain links to other websites of interest. However, once you leave our website using these links, please note that we do not have any control over such third-party websites. Therefore, we cannot be responsible for the protection and privacy of any information that you provide while visiting such websites. You should exercise caution and review the privacy policy applicable to the website in question.

Controlling Your Personal Information

If you believe that any information we hold about you is incorrect or incomplete, please contact us via email as soon as possible. We will promptly correct any information found to be inaccurate.

Security Certificates

AAA Merchant Bank is an online financial services company. We fully recognize and understand the security implications of being a service provider entrusted with our customers’ financial information. We adopt several safeguards in this regard, both technical and operational.

When it comes to data security, our goal is to ensure that:

• Your data is stored safely and securely. Passwords are encrypted before being stored in our databases.
  All communication with you, mutual fund companies, and other service providers is encrypted using industry-standard security protocols.
• Your data is not shared with anyone unless you have explicitly requested us to do so for the purpose of fulfilling a transaction request.
• To ensure that we achieve these goals, we maintain various technical and operational security measures. All communications are protected using 256-bit encryption, and our data is hosted with top-tier hosting service providers. In addition, our systems are continuously backed up to ensure continuity of operations and data integrity.